Make your next product decision with shopper evidence. Explore a measured example, then request a test for your own product.
Free examples · No account needed · New research quoted before approval
Ask head-to-head about Sofnfree vs Kormesic, of Full answering panel.
Which of these two do they choose?Examples available
Measured examples cover the full answering panel. Other audience cuts require a new study.
Existing study · 5 Aug – 27 Sep 2026 · Full answering panel. This sample is not representative of South Africa.
11% chose neither product. Percentages are rounded; this measures stated preference, not sales or price tolerance.
Audience breakdowns and linked shopper comments are not available for this example. A new study’s deliverables are agreed before approval.
Use this preference lead to shortlist a proposition for further testing. Validate willingness to pay and availability before changing price or distribution.
Preference is worth nothing where you are not on the shelf. A stated win converts only where the shopper can actually find you.
Explore how shoppers perceive the pack. Price-band perception does not establish willingness to pay more.
Request research for your product or campaign. We will contact you within two working days to confirm the audience, scope and final price. No payment is taken here; research starts after sign-off.
The whole answering panel, on your own SKUs · Five working days from sign-off
The same question through a traditional omnibus runs R18 000–R45 000 and comes back in 3-4 weeks.
One answer is a fact. The value is in asking again — which is why the rate is a standing one. Every ask stays on your category, so the next question starts from everything the last one found.
The panel did not grow 83× to do this. The number of questions it can be asked did — one instrument in the first week, four by September. Every instrument added multiplies what the same people produce.
Read from the response table on 27 September 2026. Respondent counts are deliberately absent — panel composition is sent on request rather than published.
A single decision you need evidence for this week.
A brand team making calls continuously, not quarterly.
A portfolio, an agency roster, or a panel built to your own frame.
An ask starts at R3 200 and moves with sample size, how much work the answer is to read, and how rare the audience is — a narrow cut costs more a head because you screen more people to find them. The equivalent omnibus question runs R18 000–R45 000 over 3-4 weeks.