Choose the product to put behind your next campaign. Start with shopper choices, then build a plan for the audience you want to reach.
A product decision → an audience → a brief to keep. No account or email needed.
New here? How Ask works
Leave with a free brief you can use with your team. You don’t need an account or email.
Name your product and choose what you need to learn.
Describe whose answer matters: buyers, location and language.
Copy or download your brief. Request a priced study only when you’re ready.
Measured examples describe the answering panel. Your product or audience needs its own study.
Was this helpful?
MEASURED EXAMPLE · 776 ANSWERS
A
Sofnfree
Cannabis & Shea Hair Food 125ml
54%
B
Kormesic
Batana Oil Hair Oil 60ml
35%
Sofnfree wins by 19 points.
11% chose neither. Use this preference signal to shortlist what to test with your audience.
Data snapshot: 27 September 2026 · Full answering panel. Selected respondents; not representative of South Africa. Percentages are rounded.
01 / PICK YOUR DECISION
What deserves the spend?
Compare two products, check buying interest or understand how a pack’s price is perceived.
02 / DEFINE YOUR AUDIENCE
Who needs to choose you?
Describe the buyers, location and context that matter to your next campaign.
03 / LEAVE WITH A PLAN
Give the team a clear brief.
Save the question, audience and next test. Get a scoped proposal when you’re ready.
A BETTER INPUT TO YOUR MEDIA PLAN
Product. Audience. A reason to act.
How does this help my targeting?
Ask helps you decide what to promote and define which audience to test. The examples show aggregate shopper signals. Your own audience needs its own test; Ask does not buy media or sync audiences to ad platforms.
Can I use my own product?
Yes. Create a marketing brief with your product and audience, then request a scoped test. We confirm who can be reached, the deliverables, price and timing before anything runs.
What do the examples tell me?
They show existing product preferences, stated buying interest or price perception. They don’t identify your best demographic, predict sales or measure willingness to pay.