PRECISION MARKETING / MESSAGE FOCUS
Test the message.
Then buy
the media.
Two campaign ideas. One decision to make.
Find out what your audience chooses, understands and why.
Two messages → an audience → a brief to keep. No account or email needed.
New here? How Ask works
Leave with a free brief you can use with your team. You don’t need an account or email.
- Add two messages you are deciding between.
- Describe whose answer matters: buyers, location and language.
- Copy or download your brief. Request a priced study only when you’re ready.
The sample report uses illustrative numbers. Building a brief does not test your messages.
The benefit
beats the boast.
An example of turning a creative choice into a clear next step.
10% choose neither. The test leaves room for “neither.”
Take the everyday benefit into the next creative round. Check what people think “gentler” promises.
Bring two messages.
A headline, a pack claim, a campaign line. Start with the decision in front of you.
Define who you want to win.
Describe the people you need to reach. We confirm audience feasibility before fieldwork.
Get evidence you can use.
Agree the test, then receive the findings, their limits and a next step to discuss with your team.
A SHARPER INPUT TO YOUR MEDIA PLAN
Sharper messages.
More focused marketing.
Who will answer?
Tell us your audience, location and language needs. We confirm recruitment, sample and coverage before you approve a test. An online panel is not automatically representative of South Africa.
What will I get back?
We propose a comparison of the two messages, including “neither,” an understanding check and reasons for choice. The agreed scope determines the final report. Preference helps guide creative development; it does not predict sales.
What does it cost, and when will it be ready?
Your campaign brief is free. We confirm a quote and delivery date after checking your audience and scope. Sending a request does not charge you or start fieldwork.